A mutual love for the horse show industry led Mr. and Mrs. Kimes together, and gave them the know-how to create a denim company in 2009.
“We literally dropped everything and said ‘let’s start a jean company’,” Amanda said. “We were unhappy with our current jobs at the time. We were ready for a change. Mr. Kimes and I knew that we wanted to create something together.”
“A brand, with longevity. Eventually we settled on denim.”
The Kimes Ranch company mission was founded on the principals of providing exceptional customer service.
“Providing a great quality product with exceptional customer service has kind of been the roots of our business since day one,” she said.
This dedication to customer satisfaction has driven sales and helped the Kimes Ranch business explode over the past few years.
“[It’s happened] so fast,” she said. “It is making our heads spin. It is exciting.”
The couple dove into the company head first, and have turned it into a full-time operation.
“We have been doing it so long now, that not doing it wouldn’t seem natural. We work very hard, have long hours, not many weekends, and struggle with a balance between home life and business,” she said.
“But, I think that is normal of anyone with a growing business and a family. We are fortunrate that we love what we do, and that it doesn’t seem like work. We just do what needs to be done.”
With a growing business, comes a growing team.
“We have a huge group of people that work with us during this adventure! From our cut and sew houses in Los Angeles, to our team at the Ranch, to those that assist us in our daily lives,” she said.
“It truly takes a village! Or a giant city! We are unique in that we have full time associates as well as several part time and contracted workers. Our team is constantly growing!”
The Kimes Ranch company started with two pairs of jeans. Now, they have several styles for both men and women.
“In the beginning, we named everything off of a beloved animal on the ranch,” she said. “Betty and Barney, our first two styles, were named after our longhorn cows.”
Naming each new style is fun for the Kimes family, each unique and original.
“They are all exciting and fun. Like children,” she said. “We love each style differently.”
Although each style is loved differently, Amanda’s favorite style is the Bonnie.
“The Bonnie is a great jean in the saddle all day. I literally sat in a saddle all day during the Americana Tradeshow in Germany, I was rocking the Bonnie and shortie boots,” she said. “The jeans are all designed with functionality in mind. So they are all great in the saddle!”
Outside of work, the Kimes family enjoys spending time together, and in the saddle.
“Mr.Kimes and I are so busy with this business and raising our family, we don’t have too many hobbies at this point in our lives,” she said. “But, our children are beginning to ride frequently and compete on their own. I see horse showing in my very near future!”