Sierra Rae Lewis is a student at West Texas A&M with a passion for western fashion. A mass communication major, she hopes to use her degree to enrich her life and accomplish some challenging goals.
“I have always wanted an amazing career no matter what it is.That has always been really important to me,” she said.
“I would like to have my own brand out some day in something, I love how a brand works, what it is, what it does. Just a lot of fun and amazing career success, whether it be on, tv, magazines, the western industry, or fashion. I also want to be really fulfilled personally, whatever that turns out to be one day.”
Sierra is known most famously for her presence on social media, and as a fashion blogger for The Bleacher Babe Squad.
“For me, becoming a ‘fashion role model’ on social media really was not a choice, it kind of just happened. I always posted pictures on Instagram, people always loved the “outfit” pictures in particular, and then especially at rodeos,” she said.
“I was just kind of known for liking fashion, always dressing up, having cute outfits. I did a ‘Bleacher Babe Report’ for The Bleacher Babe, a lot of people read it, I got compliments on it for like a year after. I talked about rodeo as a sport, western fashion, and just who I was.”
When asked to describe herself, this is what Sierra had to say...
“I truly don't think about it too much,” she said. “I would hope though if someone else was to describe me they might use words like, smart, funny, outgoing, well-spoken, kind, and a “go getter”. Oh, of course fashionable too!”
Some of Sierra’s favorite brands are Wrangler, The Lace Cactus, and Vintage Boho Loves Louis.
“I could go on and on. Obviously in the western world you have your classics like Wrangler,” she said. “Wrangler is also doing so much more than basics these days! I think they are a brand that has stood the test of time, obviously. All the new more ‘trendy’ yet still very classic stuff they are putting out is amazing, I love it.”
Sierra is one of many fashion bloggers working to promote the western way of life, as well as western fashion. Hoping to continue the tradition for years to come.
“The western fashion world is rapidly growing and doing very well right now, so I honestly hope one day I can become a staple in it, no matter what it may be."
It’s no doubt, Sierra will remain connected to the western world in one way or another. Her dad is 11x NFR qualifier Brent Lewis.
“My whole life has been supported by the sport of rodeo and the cowboy way of life,” she said. “I grew up on the rodeo trail until he retired officially in 2005 from a professional calf roping career.”
However, despite retirement, the Lewis family stays connected to their rodeo family.
“When a rodeo person refers to their ‘rodeo family’ there is nothing over-exaggerating about it, we truly are a family,” she said. “I’ve know most of those people since I was born. We travel together, we eat together, and even when we haven't seen each other in months or years it’s like we saw each other yesterday.”
“It is the most family oriented lifestyle there is."