Social media is one of the most interactive tools at our disposal today, and everyone should be taking advantage of it. With platforms like Facebook, Instagram, Twitter, Pinterest, and so many more... there are multiple ways for businesses to reach their target audience.
According to Statista, the percentage of people on social media has increased to over 80%. That is a nearly 60% increase from 2008. Furthermore, the number of people on the top social media platforms is astounding (numbers below are represented in millions):
With such a wide audience, it's a surprise when you come across a business that DOESN'T have a social media presence. With the addition of paid ads and business pages, the possibilities are ever-increasing.
Facebook Business pages allow business members to create and modify target audiences that fit within the company's marketing plan, and to choose a monetary amount that fits within their budget. In another study published through Statista, it was found that over 32% of small businesses spend over $100 per week on social media advertising. The risk is worth the reward when you know you are reaching your target customer every time, because you chose them!
Another great tool that has developed recently is the linked accounts feature. On pages like Instagram, you can choose to link your other social media accounts, like Twitter and Facebook, to post to all of the selected accounts simultaneously. It can take the hassle out of copy-pasting to each account, and keeps your accounts cohesive. (However, be careful with this. Your users like new and different content!)
So, what are you waiting for? Contact RockN W Media about creating your business accounts today!